Logo: A board game for the loyal consumer
Brand loyalty is one of the pillar concepts today’s economy is built upon, so much so that a game is striving to build its entire brand on recognizing other brand logos.
How many brands are you wearing right now? How many brand logos can you see around you this instant? Are those brands recognized by others as well? Logo the board game puts your knowledge of pop culture to the test, insidiously educating you for a world of consumerism.
The Logo trivia game is mainly about giving the correct answers to questions about the products, packaging and logos of well-known brands, and making to the finish at the center through spaces.
For 2 to 6 players (or teams) and ages 12 and up, the game includes a board, 6 tokens and 400 cards with 1600 questions. The cards are distributed into 3 main categories; picture cards, pot luck and common theme cards. A picture card has a picture on it which the question is related to. A pot luck card has a general knowledge LOGO question. On Common theme cards, all the answers have a common theme. Rules obviously differ depending on whether you’re playing in teams or individually: teams plays are more fun and individuals are competitive.
Start: In team mode, each team puts their own token on the white Start space as usual. The cards are placed in the tray. On the board, the spaces are colored randomly except for the first four places which are colored in the same order as the questions; purple, green, yellow and red. The team with the youngest player starts first but the oldest player in the other team is the Question Master (QM) in the first turn. Through the game, players from the non-playing team take turns to be Question Master.
Play: QM picks a card from the curved end of the tray and asks the first (purple) question in the card to the playing team. If he picks a question or theme card, he shows the back of the card to the playing team but hides the answer from his/her own team. If the playing team answers the question correctly, they move their token to the first purple space on the board. The question master then asks the next (green) question. If the answer is correct, they move to the next space that matches the color of the question. If the playing team answers all four questions correctly, they move to the fourth (red) space and their turn is over and the card is put to the end of the tray.
If the playing team’s answer is incorrect, the QM asks the question to his/her own team. If they get it right, they get a bonus move to the next segment on the board that matches the color of the question. If the answer is wrong, then the QM reads the answer aloud. The QM now asks the next question on the card to the playing team and play continues as above until all the questions on the card have been asked. This ends the turn and the teams swap roles for the next turn.
Winning: When a team answers a question correctly near the Winning Zone and there are no spaces left on the path that matches its color, the team moves their playing piece onto the Winning Zone where it stays for the rest of the game. The team continues their turn if any questions remain on the current card after they have entered the Winning Zone.
In individual play, the rules are similar except for the QM and turn-taking.
A newly released version of the game introduces a wheel of fortune type spinner. If a player answers the question correctly, he/she gets to spin the spinner and more rules follow. The Logo Lite game has 264 new questions. It’s also compact enough to conveniently tuck into your suitcase for extra fun on holiday.
The LOGO game was first launched in 2009 by the UK-based Drumond Park company, a division ofthe Vivid Toy and Games Group (since 2014)and was one of the three top selling adult games in the UK for that year. The game launched internationally in 2010 when it was nominated for the Toy of the Year in many countries.