Mixels: A new race of peculiar tribes – free of platform, full of fun!
Last year world’s number one toy company Lego and the children’s TV favourite, The Cartoon Network joined forces for even greater product, Mixels. These are fun figures, creatures if you will, which you can mix and match to get amazing and funny ones. The giants have spread them all around, both in digital and physical form for a brand new entertainment experience.
As the leading companies behind children’s development for decades, The Cartoon Network and The Lego Group seem to have altered the perception of play. The Mixels are on TV as animation shorts, on computer as online game
Naturally the attention of kids have swarmed around this new platform-independent concept, with over 1 million units sold and over 2 million viewers in the UK just in 8 months, from the launch of the show in February to October 2014. The success is by all means owed to the sales strategy; the collectibles are so inexpensive they can be bought by kids’ allowances.
As with any Lego product, Mixels encourage the motor skills, creativity and discovery. With virtually infinite creatures to build, children almost get lost in the experience. Cartoon Network provides the best entertainment with stories, high quality visual content and waters imagination. Suffices to say Mixels a very cleverly established ecosystem. They even have an enemy tribe, Nixels.
From Cartoon Network’s perspective, this is a huge intellectual property investment. They’re fond of building a firm ground when it comes to new IP, so they work with the best to keep things strong. Mixels is no different. From CGI artists to product designers and obviously the best manufacturer, Lego, the new property seems to have already raised the bar.
As for Lego, the company is planning to launch many new products this year and even several others in 2016. The Mixel lineup will have new additions to the existing tribes Infernites, Cragsters, Electroids, Frosticons, Fang Gang, Flexers, Glorp Corp, Spikels, Wiztaztics, Orbitons, Glowkies, Klinkers and Lixers with their “humane” traits.